Under the hood of Tamarindi
Creating an impact requires a sharp strategy & collaborative thinking
Over more than two decades, my path has evolved from graphic design to digital experience expert, navigating pivots, embracing new technologies, and adapting to an ever-changing landscape. Each shift in the industry has been an opportunity to expand my skillset and perspective, learning to thrive within chaos rather than resist it.
I love working with tech companies and startups. There's something electrifying about being part of a team or leading a project from ideation to launch. The process of developing ideas, creating prototypes, and translating story to visual, is satisfying, especially when you're surrounded by passionate people committed to making things happen. This journey, through the constant evolution of design, technology, and market deman, has taught me not just to adapt, but to help guide others through complexity with clarity and confidence.

Embracing AI, Preserving the Human Touch
I integrate AI tools into my workflow to enhance efficiency and explore new creative possibilities, but I never lose sight of what matters most: the human soul in design.
Technology is a powerful ally, but it's the human touch - the intuition, empathy, and storytelling - that transforms good design into exceptional design.
Every project I work on carries that personal, thoughtful craftsmanship that only human creativity can deliver.
The Investor's Perspective
Working extensively with both startups and venture capital funds has given me a unique dual perspective. I understand what founders need to communicate and what investors need to see. This insight allows me to craft compelling narratives and visual strategies that resonate on both sides of the table - an invaluable asset for companies seeking growth and funding.
Beyond Design: Strategic Partnership
Working with me means more than hiring a traditional designer. You get versatile design expertise combined with strategic thinking, broad perspective, and technological fluency—a true partner in your growth. The approach is flexible and collaborative, dedicated to finding innovative solutions that genuinely elevate your brand.
Consider this an extension of your team: full-service capabilities of an agency, the craftsmanship and attention of a boutique studio, and the responsiveness of an in-house creative partner.
Elevate Your Digital Presence With Our Certified Expertise.

Equipped with advanced tools to create exceptional, responsive websites. Delivering visually stunning and highly functional digital experiences that stand out in today's competitive landscape. An expertise that ensures your website not only meets, but exceeds, expectations, optimized for performance across all devices.
Committed to staying at the forefront of web design technology, allow us to offer innovative and effective solutions for your online presence, leveraging cutting-edge capabilities to elevate your digital footprint.
MORE CERTIFICATES
Fun stuff about me
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Brazilian Choro Guitarist - I perform with ensembles, bringing the soulful rhythms of this traditional music genre to life.
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Traveler - Far and high. Exploring cities, nature, food, museums, music...
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Feng Shui Practitioner & Teacher - I hold a master's diploma from the Yaron Zafran Academy and bring principles of harmony and balance into both my practice and teaching.
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Artist - I presented a solo art exhibition at TAL-STOOBIK art gallery (2007)
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Design Educator - I teach and lecture at various design and technology forums, sharing insights from 25 years of experience across multiple creative disciplines.
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Mentor to Designers - Helping designers on the career path at Startup Designers Community and WE-Women Experience community.
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Mentor to Young Entrepreneurs – Since 2008, I've served as an advisor and judge at Young Entrepreneurs, Israel, and at Shavot’s program, helping the next generation turn their ideas into reality.
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Design Volunteer - I contribute my graphic design skills to NALA Foundation, Yazamiot organization, and the CreativeMornings chapter in Tel Aviv, supporting causes that make a difference.










